A person wearing sunglasses, a black baseball cap, a black jacket, and a butterfly necklace, with colorful star decorations around them, and text indicating a campaign for the 2020 election with a copyright symbol.

creating a strategic campaign to get hired as a creative strategist

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creating a strategic campaign to get hired as a creative strategist •

Pink heart graphic with the text 'Powered By Briefs & Britney' in bold black letters, with starburst accents.
Yellow seal-shaped badge with black text that reads "Designer & Producer Approved."
Purple starburst shape with the words "Trend Whisperer" in bold black text in the center.
Illustration of a human brain in pink

Archrival asked me for a deck about my process.

I started with a deck, but that seemed a little too expected. So I turned it into an Instagram page. Then I went further, creating a real PR box with merch, shipped straight to Archrival's offices. What better way to apply for a Creative Strategist position than by building an actual creative strategy? Here's a little slice of my process brain.

VIEW THE FEED
Handwritten notes on a grid paper with the heading "The Brief" and details such as client: joni, product: joni, and campaign notes. There is a rough sketch of a phone and handwritten notes about a PR box, vintage political campaign, and other delivery and logistics information.

This whole thing started as "maybe I'll make a fun deck" and ended with me at the post office mailing a set of heavily stickered boxes to Portland, NYC and Nebraska. Somehow, on brand.

A young man with pink hair stands outside near a metal fence, wearing a colorful windbreaker jacket over a mesh shirt, holding a chain necklace, with the sky in the background.
A person with dark skin tone, wearing a black beanie, black and white striped long sleeve shirt, sunglasses, and blue jeans, standing in front of a metallic corrugated wall.
A woman with short blonde hair, wearing a black spaghetti strap top and a yellow leopard print skirt, posing indoors with one hand on her hip and the other arm partly visible.

I'd love to bring this energy to Archrival. Let's make it official.

GET IN TOUCH

Unveil your creative fortune.

  • A person holding a clock with yellow lightning bolt hands in front of a large briefcase labeled 'Brief.' The person is dressed in black with a black hat, and there are star-like sparkles around them. The caption reads 'The Magician of Briefs.'

    resourcefulness, manifestation, mastery of the tools at hand.

    When this card appears, the answer was never missing. Everything you need to move forward already lives inside the brief, waiting to be read closely enough to be truly understood.

  • Illustration of six purple tarot wands with floral decorations, arranged vertically on a yellow background, labeled 'Six of Strategy Wands' at the bottom.

    victory, recognition, an idea returning triumphant.


    A card of hard-won validation. The work went out into the world and came back proven right. Let this be a sign to trust the direction you already chose.

  • A hand with a black glove is pointing at a gold coin with a dollar sign, surrounded by colorful starbursts, with the caption "Ace of Budget Pentacles" at the bottom.

    new beginnings, seed opportunity, resources taking root.


    A single spark of possibility, however small, is still a beginning. This card asks you to build boldly with what you're given, not to wait for more before you start.

  • Tarot card titled 'The Sun of Bright Ideas' with bright yellow, pink, and black abstract geometric designs against a blue background.

    clarity, vitality, joy without hesitation.


    The clouds part. What once felt uncertain now feels obvious. This is the card of the idea that needs no defense, only room to be seen.

  • A tarot card titled "The Empress of Vibes" with colorful, abstract floral and plant illustrations against a pink background.

    abundance, intuition, creativity.


    She tends to the mood before the message. Where she appears, ideas grow the way they're meant to: unforced, atmospheric, and alive before they're even written down.

  • Colorful stars and sparkles surround the text 'The Strategist's Tarot' on a black background.

    the strategist’s tarot

    A tiny deck of big energy. Same tarot archetypes, just reworked for creatives who manifest through moodboards and moonlight. Pull a card before your next brainstorm and let it tell you what you already knew (it's usually right).